Cliptomania Web Store Essay

It is the American Dream: own your own business, and make loads of money. Well, that’s the dream part, then reality sets in: business licenses, put-up money, taxes, etc. In the case study of the Cliptomania Web Store, in 1999, John and Candy Santo discovered a marketing niche that they could tap into; selling clip-on earrings, over the internet, throughout the United States, Canada, Ireland, Australia, and New Zealand (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012). This type of marketing is called Business to Commerce or (B2C) e-commerce, which is way of purchasing, or selling goods and services over the internet. As with any new business venture, it started out of the home with a low-level of overhead. In 1999, John and Christy Santo started an online web store, Cliptomania.com, out of their home, using $10,000 of their savings as start-up capital. At the time, selling only clip-on earrings was a market that not many had tapped into, since most people who wear earrings have pierced ears. Cliptomania.com sells nothing but clip-on earrings, and offered its customers hundreds of different styles. With research done by John Santo, he decided to contract with the vendor Yahoo! Store in 1999. The Yahoo! Store uses a ratings system for customers to rate their service, and by 2003, due to their rating by customers, they became one of the top 5 selling jewelry stores on Yahoo!, in gross sales because of having a quality product and excellent customer service. One of the challenges the Santo’s faced was the technology aspect of the business, or the how to start up the web store. No one in the family was familiar with web design and they did not have the money to pay a service provider for the site design. By doing their own research They found that by hiring a vendor to host their website, the computer resources, as well as the software and templates, for a price, would allow a company to tailor the web pages to suit their needs. The second challenge was management of their web store. In 2006, for whatever reason, customers started having problems with the Yahoo! Store website. Customers were having trouble placing orders, and the Santo’s were being charged for some transactions that weren’t valid. So, when they tried  to fix the issue, and could not, they decided to change web servers, and went from a .com to a .net website. They ran both sites, but it confused the search engines. The reason for the confusion, could have been due to the issue of the difference between domain names extensions. The difference of the domain name extensions could be defined as: â€Å".COM is for commercial websites, and .NET was hosting networks. (Gil, n.d.) The Santo’s tried to work out the bugs, but eventually had to move back to a .com domain address. The third strategic challenge was marketing on the web. Marketing on the web is primarily getting customers to visit your web store. The best way to be found was by being picked up by one of the major search engines, Yahoo! Search, Google, or Microsoft’s Bing. At the time Cliptomaniaâ„ ¢ was using the search engines on the internet were still listing sites by significance or how close the words being used matched in the search box. If you are not listed on the first page of the search results, than you probably would not be found by customers. So, it was important for them to learn about how search engines determine their rankings, so a company can be found the first time around. (Martin, 2010) Using the SWOT Analysis to analyze the future of John and Candy Santo’s web store, a strength is their offering of a quality product and excellent customer service. They will have a loyalty base of customers who appreciate dealing with a company that treats them well, and can obtain new business from word-of-mouth recommendations. A weakness is the ever-changing technology and the economy. As long as the Santo’s stay current with new developments in web retailing, and adjust to a downturn in the economy, they will stay afloat. An opportunity for the web store is to ever improve on the relevance rankings on the web search engines. Trying techniques, such as having other companies advertise on their site, and maybe advertise on social media blogs and sites, can help boost exposure of the web store. A threat can be competition from others selling on other sites such as EBay, that sell their personal items or store items, and Etsy which sells homemade items; keeping an eye on the competition and looking at the trends of how customers are purchasing can help them stay in business for the long-haul. The Cliptomania web store, all in all, is in good shape to stay successful. When John and Candy Santo began their business, it was out of their home, with a low startup cost, and hardly any competition in the clip-on earring market. They have had their trials and tribulations with the boom and bust of the dot-com industry, how to learn about their market, and their competitors, and how retailing on the internet is done. Although nothing is certain in today’s economy, the Santo’s will be able to weather the storm by still offering top-notch products, and one of a kind customer service. After all, customers keep going back to whom they receive a good deal and good service.

Urbanization

Benefits and challenges of Urbanization SCI/275 University Of Phoenix In this paper I will be explaining the four factors that produce a change in the population as well as urbanization. Urbanization is moving from a rural area to a big city in hopes of better opportunity or employment along with many other benefits. Urbanization may seem like a good idea to those trying to better themselves but it has challenges in the city people may face. I will be providing you with current or historical events that may be a benefit or a challenge of urbanization.Factors that may produce urbanization and a change in population are the birth rate and death rate. Emigration and immigration are the other two factors that produce urbanization and the change in the population. The reason birth rate produces a change in population due to a person added to the population size. This makes one more person to add to our population when a child is born. If the growth rate is more than zero than the populati on size increases (Hager&Hassenzahl, 2011, ch. 7). Birth rate produces urbanization because people want to be able to raise their children with employment or a career you may find in urban cities.Death rate produces population change because it decreases the population size. When a person dies it takes from the population size and produces a change in the population. Death rate produces urbanization in cities due to the poverty level and diseases as well as health hazards. The growth rate of a population is the birth rate minus the death rate in cities (Hager&Hassenzahl, 2011, chp. 7). Emigration changes the population size to decreasing the population. Decreasing the population of the countries in which the individual may have left.Emigration produces urbanization because one might leave the country in which he or she originated to go to another country for better opportunities. Immigration changes the population by increasing it because people come into the county instead of leavi ng (Hager&Hassenzahl, 2011, ch. 7). Immigration produced urbanization when they came into the countries immigrants headed to the cities. The benefits of urbanization can be better career or employment opportunities. In cities more jobs could be found than in a rural area.Compact development is another benefit of urbanization which is the efficiency of the land (Hager&Hassenzahl, 2011, chp. 7). Cities may try to encourage different means of transportation so the air won’t be so polluted by too many vehicles. Availability of goods and services is another benefit of urbanization. Rural areas don’t have as many businesses that may be beneficial to individuals. Such as the choice to what college you want to go to for education. Cities have more than one college who may provide better opportunities for a person.Closer to the hospital and restaurants, libraries, gas stations, relatives and friends. Rural areas are spread out and people have to travel such great distance in or der to receive goods and services needed. The challenges of urbanization have to do with the environment in which these city people live in. The condition of the water and sewer which people drink from which is caused by pollution. Pollution in the air is another challenge of urbanization. In some cities have congested streets and the cars may let off air pollutions. Congestion also of housing and factories within the city is also an environmental problem.Factories within the city also let off air pollutions that may be harmful to people and the environment. These cause health problems in some that may cause death. In some cities they may be faced with poverty and slum housing such as â€Å"ghettos† (Hager&Hassenzahl, chp. 7). There are many challenges in urbanization when people live in cities and the population increases in hope of a better life for an individual’s family. An example of more employment opportunities in the cities is the use of factories for employmen t of the people who come to the city.There are more businesses so there are many business opportunity for people to make a career in the cities. Efficiency of land is used because buses and bicycles were developed for people to move around instead of using all automobiles. Many businesses such as hospitals, places to have fun, bus stations were created as well as places to receive the resources from. Challenges of urbanization examples are congested streets of New York City where everything is so close together with one another. Another example is an immigrant coming to America from a different county in hopes of receiving employment.Other people are doing the same thing so there is much competition in cities for jobs. Once many people are employed the wages tend to drop to be able to pay for employees such as minimum wage of the city. A person starts off with this wage and work his or her way up to more money after a period of time. Poverty example is people living on the streets i n these big cities are considered homeless due to the fact of unable to stay employed or health conditions that may put him or her out of work and be able to provide for the family.Health problems may arise as cancer or lung cancer and breathing problems. These problems may eventually kill a person from the pollution within the city water and sewer, and air. The unemployment office in cities has been establish to help people search for work in cities. I believe that there are more challenges of urbanization than benefits. There are many environmental issues that cities may be faced with. The cities have to control those issues before it beneficial to the people living there. Too many people in one place cause congestion and are the main cause of some of the environmental problems.They offer employment but the wages sometimes aren’t enough for the person to survive in the city. Therefore poverty sets in as well as crimes in these cities causing harm to people and the environme nt because people are trying to make it in these cities. Urbanization could be beneficial and yet challenging. Depending on the city you move to in hopes of a change from the area in which you may previously live. Some people it’s all about survival to take care of his or her family or to establish employment.Many challenges and struggles may be faced for a person living in these cities especially with the increase of population size. Better life may only be a hope and survival for a person considering the competition that has been produced by the population increase and the environmental problems of overpopulation. References: Berg, L. R. , Hager, M. C. , & Hassenzahl, D. M. (2011). Visualizing environmental science (3rd ed. ). Hoboken, NJ: John Wiley & Sons in collaboration with the National Geographic Society. Urbanization Nowadays, with the fast development of economy of the world, many cities become bigger and bigger and many modern cities are appearing. Thus, we face the complex problem: Urbanization. Urbanization has been a subject of heated discussion for a long time. Some people are in favor, while others are opposed. In my opinion, urbanization benefits human beings rather than do harm to them. Two reasons may account for my conclusion. Firstly, urbanization enriches our life. We can imagine what will happen without convenient traffic system, without big department stores, without KTVs and many other entertainments? To some extent, it is impossible for human beings to live in this world. Urbanization make it possible for us to enjoy our life more than before, Also,urbanization quicken the pace of science, especially in the communication field, in the early time, if we want to connect with our family members or friends, the only way we can choose is writing letters. But urbanization changed this situation, we can talk with the friends in the foreign countries with our any difficulties through the Internet, we gain whatever information we need on the internet. These conveniences are brought by the urbanization. Secondly, urbanization also raise our country economy. As we all know, the policy of Reform and Opening give our country a golden opportunity to develop our economy, we have a direct feeling about the dramatic increasing of our living standard, many productions that we cannot afford in the past time can be owned in today. This phenomenon proves that urbanization benefits our life basically. With the fast step of urbanization, many job opportunities are supplied in the occupation market which make many rural migrant workers get a solid work in the urban area. They also contribute to the economic development in the urban area. These prosperities are definitely brought by the urbanization. I live in Shanghai, and it is a typical big city in China. I found that we also have many negative sides of urbanization. For instance, we can talk to the friends thousands miles away, but we don’t know our neighbours in the high-rises; many migrant workers do not enjoy the same profits and rights as the permanent unban residents and this will make their living without and insurance system. But we don’t need to be so pessimistic of the situation at hand. It is evident that the advantages of urbanization outweigh the disadvantages. What we should do is to remain the positive side , meanwhile to conquer the negative side. Our government will also introduce many effective policies to narrow this contradictory. So we have enough reasons to believe the situation will become better and better so that we can reach our aim †better city, better life † ! Urbanization Nowadays, with the fast development of economy of the world, many cities become bigger and bigger and many modern cities are appearing. Thus, we face the complex problem: Urbanization. Urbanization has been a subject of heated discussion for a long time. Some people are in favor, while others are opposed. In my opinion, urbanization benefits human beings rather than do harm to them. Two reasons may account for my conclusion. Firstly, urbanization enriches our life. We can imagine what will happen without convenient traffic system, without big department stores, without KTVs and many other entertainments? To some extent, it is impossible for human beings to live in this world. Urbanization make it possible for us to enjoy our life more than before, Also,urbanization quicken the pace of science, especially in the communication field, in the early time, if we want to connect with our family members or friends, the only way we can choose is writing letters. But urbanization changed this situation, we can talk with the friends in the foreign countries with our any difficulties through the Internet, we gain whatever information we need on the internet. These conveniences are brought by the urbanization. Secondly, urbanization also raise our country economy. As we all know, the policy of Reform and Opening give our country a golden opportunity to develop our economy, we have a direct feeling about the dramatic increasing of our living standard, many productions that we cannot afford in the past time can be owned in today. This phenomenon proves that urbanization benefits our life basically. With the fast step of urbanization, many job opportunities are supplied in the occupation market which make many rural migrant workers get a solid work in the urban area. They also contribute to the economic development in the urban area. These prosperities are definitely brought by the urbanization. I live in Shanghai, and it is a typical big city in China. I found that we also have many negative sides of urbanization. For instance, we can talk to the friends thousands miles away, but we don’t know our neighbours in the high-rises; many migrant workers do not enjoy the same profits and rights as the permanent unban residents and this will make their living without and insurance system. But we don’t need to be so pessimistic of the situation at hand. It is evident that the advantages of urbanization outweigh the disadvantages. What we should do is to remain the positive side , meanwhile to conquer the negative side. Our government will also introduce many effective policies to narrow this contradictory. So we have enough reasons to believe the situation will become better and better so that we can reach our aim †better city, better life † ! Urbanization Two article that are referred to In this paper from handbook include: Problems of arbitration In the CB – Traffic Congestion† and â€Å"The Problems of urban Life Today' . These articles take into account the issues in relation to urban life these days. People are Increasingly moving Into cities from villages to make better livelihood and enhance the standard of life. This process of migration from rural to urban areas is called arbitration. Consequently, the urban areas are growing in their sizes.The pace with which arbitration is taking place, it will urbanize 64% of the developing oral and 86% of the developed world up till 2050 as per a report published In The Economist (2012). This shows that the process of arbitration Is taking place continuously and it is widespread. The elements which attract people towards urban areas are Increased number of health facilities, abundant resources, various entertainment facilities, multiculturalism, better employment opportunitie s, increased number of education opportunities, quicker transportation modes, etc.However, there also exist various problems despite these varied nature of advantages associated with urban life. These problems exist as much in magnitude as do the facilities or advantages of urban life. This can be so estimated that although the issue of transportation is resolved due to increased number of public transportation and personal vehicles but this has given rise to other problem which Is the problem of congestion. The cycles which are already crowded with Increased number of people moving into them are getting more crowded due to these congestion issues.This issue has equally been highlighted both in the BBC report of 2014 and by Powell (2013). Powell (2013) enlisted a number of problems in his article and stated that problems eke air pollution, over crowdedness, waste of factories, living cost and rate of crimes are all adding up to the difficulties In the urban life. The report by BBC ( 2014) took Into account various problems associated with arbitration and discussed each one of them in detail and their impact.The report highlighted the ever increasing problems of housing particularly after the accession of UK to European union, the issues about sewerage, congestion problems, life standard in cities as compared to outer parts of cities, etc. Many of these Issues are not referred to In the article Ritter by Powell (2013). The reality of urban life can be quite daunting despite the perks which are usually associated with it. The report by BBC (2014) observed that those who lived in central London were prone to fall ill more than those people who lived in outer London boroughs.Such Illnesses barred people from working. Furthermore, the unemployment rate in central parts of the city was higher as compared to the 1 OFF The report also highlighted the increasing demand for more houses for increased number of migrants particularly of European descent due to Britain's acc ession to European Union as a member state. The Union guarantees free movement of persons, capital, services and goods within the member states. This has brought in a number of people from other member states to London particularly the ones from Poland since it became part of Union.By 2030, the demand for more houses will reach around 3 million. The government in response has to provide additional homes and decide whether the development would take place on Brownfield or Greenfield. The development on former is advantageous in the sense that it already provides a Mathew developed structure which makes it easier to renovate the structure for living purposes with fewer additional costs. The advantage of developing Greenfield is of bringing arbitration and its benefits to rural areas.However, little if any structure is available in Greenfield unlike Brownfield. The concept of sustainable cities is also gaining grip these days. These cities are the ones which are intended to be self-suf ficient and are environment friendly in their operations. The main advantage of such cities is that they do not affect the environment much as compared to other urbanize places. Lehman, 2010) BBC (2014) report gave account of four cities which are turned into echo-towns with Whitehall Borden being one of them.The aim behind developing such cities is to lessen the impact of city life on environment by ensuring lesser carbon footprints, encouraging energy conservation, employing renewable resources, cycling and walking or using public transport more than the individual cars, employ at local level, Resultantly, the city which will emerge will not only be self-sufficient but will also be environment friendly. It will have a lesser impact on the environment from one should to the community level. That is why the British government awarded GAP 10 million worth of grant to Whitehall Borden city.This shows that the government is encouraging environment friendly communities with the increase in arbitration so that the environment can be preserved. This also shows that due to increased pace of arbitration; environment is at stake which has compelled government(s) to encourage echo-friendly towns. Hence, the dangers posed by arbitration are manifold Just like the advantages and has equal number of issues as has the perks. The articles referred to gave account of such issues which encircle the increased pace of arbitration. These issues are widespread and are major.Such issues can affect the health of the people which is clear from the graphs shown in the BBC (2014) report which showed that people living in central parts of London were prone to develop illness more than the rest. Therefore, people in urban areas are more vulnerable and open to risks than the ones in rural areas. However, there is still a solution to this issue which is to develop environment friendly towns. The introduction and development of such towns will References Powell, Christopher (2013): The Prob lems of Urban Life Today. Urbanization Nowadays, with the fast development of economy of the world, many cities become bigger and bigger and many modern cities are appearing. Thus, we face the complex problem: Urbanization. Urbanization has been a subject of heated discussion for a long time. Some people are in favor, while others are opposed. In my opinion, urbanization benefits human beings rather than do harm to them. Two reasons may account for my conclusion. Firstly, urbanization enriches our life. We can imagine what will happen without convenient traffic system, without big department stores, without KTVs and many other entertainments? To some extent, it is impossible for human beings to live in this world. Urbanization make it possible for us to enjoy our life more than before, Also,urbanization quicken the pace of science, especially in the communication field, in the early time, if we want to connect with our family members or friends, the only way we can choose is writing letters. But urbanization changed this situation, we can talk with the friends in the foreign countries with our any difficulties through the Internet, we gain whatever information we need on the internet. These conveniences are brought by the urbanization. Secondly, urbanization also raise our country economy. As we all know, the policy of Reform and Opening give our country a golden opportunity to develop our economy, we have a direct feeling about the dramatic increasing of our living standard, many productions that we cannot afford in the past time can be owned in today. This phenomenon proves that urbanization benefits our life basically. With the fast step of urbanization, many job opportunities are supplied in the occupation market which make many rural migrant workers get a solid work in the urban area. They also contribute to the economic development in the urban area. These prosperities are definitely brought by the urbanization. I live in Shanghai, and it is a typical big city in China. I found that we also have many negative sides of urbanization. For instance, we can talk to the friends thousands miles away, but we don’t know our neighbours in the high-rises; many migrant workers do not enjoy the same profits and rights as the permanent unban residents and this will make their living without and insurance system. But we don’t need to be so pessimistic of the situation at hand. It is evident that the advantages of urbanization outweigh the disadvantages. What we should do is to remain the positive side , meanwhile to conquer the negative side. Our government will also introduce many effective policies to narrow this contradictory. So we have enough reasons to believe the situation will become better and better so that we can reach our aim †better city, better life † !

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Two Reports about Research - Essay Example The objective of any research is pursuit for the truth, not popular conceptions. In fact, the whole idea and sole objective of a research is to penetrate the layers of myths and disintegrated notions scattered around about a particular subject and discover reality in the light of worked through well-researched content with due respect to data protection issue and other ethical practices. For a brief period, let us go ahead with a key assumption that one is free to take up a research assignment, bearing in mind that there is no data protection concepts involved in the exercise and all laws related to data privacy is temporarily abolished. Can we identify the steps in the pyramid above where research activity will be accelerated or hindered due to that relaxation While the readers are allowed some time to contemplate on that possibility, let us dwell on other relevant sources and strategies to gather data and briefly understand the impact of data protection, right from the bottom level in the pyramid. While most researchers are aware of the thin difference between methods and methodologies, reliability and validity of information, appropriate analysis and evaluation of data, data protection and ethical practices, results and conclusion - it is the their responsibility to ensure that the broader objective is not diluted in the multiple steps involved in research nor there is any compromise in the entire cycle. A general awareness of data protection needs in all spheres of life - beyond Universities, Corporate, Financial Institutions or wherever - will not only lead a researcher to have a better understanding about the hazards of not protecting data but also prepare him to value that aspect outside the premises of the current project. Once a researcher learns to appreciate data protection principles beyond definition, Act and Law, implementing good practice will be just as important as the authenticity of the report generated, by the end of the research. Identifying Scope of Research/ Problem Quoting an old proverb by Aristotle - "Well begun is half done". It is potentially important to acknowledge, that to obtain desired and realistic results of a research assignment, there is a definite need to have a defined framework. This might not necessarily be a tested or proven approach, however considering the complexity and magnitude of a research, the initial framework to drive all steps in an innovative manner has to be efficiently designed. It is the design that determines the strength of an analysis. There is one thing the researcher needs to have prior to working on the design - A problem. While some researchers are very clear about their needs for information when working towards their thesis or study project, some are quite confused and require information on what studies, topics and papers are available, on specific work in their particular zone of interest. They also might need advice on their proposal and an idea of how effective their findings would be. Some might even need an elaborate discussion on the overall framework and data sourcing. The

Breast Cancer Research Paper Example | Topics and Well Written Essays - 750 words

Breast Cancer - Research Paper Example The author notes that even when similar methods are applied, the use of dissimilar strategies for examining surgical material may lead to different outcomes for the same patient. The information submitted by the writer notes that in cases of determining histological curative effects in everyday medical practice, doctors have to illustrate the methods applied in their examination criteria. The author notes that histological methods for determining therapeutic reactions and strategies for assessment of surgical materials subsequent to neoadjuvant treatment must be harmonized in the near future. The author notes that cancer prevention involves all the actions taken for the purposes of lowering the likelihood of acquiring breast cancer. Through prevention, the author notes that mortalities caused by cancer are eventually minimized. The author explains the risk elements and the protective elements that are associated with breast cancer. He notes that preventing breast cancer begins with adopting a healthy eating habit. He notes that several studies reveal that lifestyle alterations have been recorded to reduce risks of acquiring breast cancer even in the women considered high risk. He argues that a number of steps associated with keeping the body active and healthy have reduced the risks of acquiring cancer. The author notes that breast cancer is the principal causing factor of cancer associated mortalities in women below the age of 40 years especially in the countries with the highest per-capita income in the world. The writer additionally reports that even though seen to improve gradually, the rates of survival for these women are much lower as compared to women who are older. Furthermore, he reports that the young women are prone to developing more aggressive strains of the cancerous cells.  

Sixth Sense Essay Example for Free

Sixth Sense Essay The senses are basic: hearing, taste, smell, sight, and touch. These are the given senses that are apart of every living creature on earth. People have always wondered about the existence of the sixth sense. A sixth sense is a power of perception beyond the five senses. Many have theorized that the ability of the sixth sense is a skill that can be gained by appreciating nature, similar to the innate senses of an animal. The idea of the existence of a sixth sense has been misguided. The sixth sense we all believe is there, does not exist, there are only abilities or enhancement that have been misunderstood. Animals for along time have seemed to have a sixth sense but in reality it is their already enhanced senses that we are seeing. Animals have been able to detect or even notice things that cannot possibly be known. These are the main instances where animals’ sixth sense is misconceived. They are from a completely different world than we are. Animals have gained abilities that have helped them survive in nature. These heightened senses are due to the lack of one of their already basic senses. For example a bat with its blindness relies on its ears to detect waves, vibrations in the air in order to see. Animals in turn of needing something to replace the lack of one of their senses gains an ability. Humans have this capability as well. The human body can enhance a sense giving its host an ability that compensates for something lost. Humans are just as diverse as animals. We gain different abilities that are based on different factors like gender, heritage, and even the environment that one has grown up in. These factors are what makes an ability or even an enhancement even possible. One ability that have still yet to understand is instinct, an inborn pattern of behavior that is characteristic of a species and is often a response to specific environment, or can be defined as a powerful motivation or impulse. Every living creature has this ability inside them, it is just the matter of how in touch one is with the instinct that is inside them. Animals for some reason are more in touch with their instincts than we are as humans. Some believe it is for the reason that animals are more in touch with nature. Humans only seem to be really in touch with their instinct when they are in serious danger, when their senses are more focused because they know their life is threatened. Animals have forever been the thought to be the key of understanding what the sixth sense was. The fact that what they were observing was something other than a sixth sense lead their conclusions about the sixth sense to be misguided. There have been multiple events throughout history where animals have been noticed of having odd behaviors. In most cases animals’ behavior was due to a disaster or something strange they sensed. Most people have misunderstood there actions as something odd, different. People began to notice what was causing animals to act like this, when they found out why they wanted to know the how. How could the animals possibly know when there was a disaster? This is what lead people to believe there was a sixth sense. Their observations were not of a sixth sense but an animals heighted senses working in their favor. Throughout history animals have had weird behavior when it came to disasters occurring or even beforehand. The misconception of these animals is that these actions that they are exhibiting are due to a sixth sense. This is not the case, most scientist state that we are seeing the animals’ heighted senses at work. Animals have senses that are superior to ours as humans. Depending on the animals determines which of the senses maybe more enhanced. On February 4, 1975, an earthquake of magnitude 7.3 struck the Haicheng County, Liaoning Province. Before the earthquake hit local people saw hibernating snakes coming out from their holes into the snow. Through the period of the first three days in February the activity intensified even more, unusual behavior in larger animals such as cows, horses, dogs, and pigs was reported. (â€Å"The Use of Animals in Earthquake Prediction† 1) Events along this line is what people may misconstrue as a sixth sense that animals have, what people don’t really think about is the abilities or the heightened senses animals have that acts as a warning. Once we identify what abilities or senses that are enhanced, we can gain better understanding as to why these animals reacted the way they did in response to the earthquake. Snakes for instance, it is not surprising that they were the first to respond to this coming threat. They hear by picking up vibrations through their jawbones. The part of body in direct contact with the ground has an incredible sensitive stereo hearing, which enables a snake to sense and detect the position of prey (â€Å"Facts about snakes† 1). This ability can logically count as an early warning sign to an Earthquake. Snakes are not native to the environment that surrounds them, they notice the slightest change. By them being able to feel the vibrations in the ground they could feel the slightest tremble in the ground. Dogs on the other hand can hear higher pitched sounds that humans cannot hear. They often bark at vacuums because they hear a very loud annoying pitch. Dogs detect sounds in the frequency range of approximately 67 45,000 Hz (varies from different breeds), compared to humans with the approximate range of 64 23,000 Hz. Dogs have 18 or more muscles in their ears allowing them to be mobile, whereas a human has only 6. (â€Å"Understanding a Dogs Senses†1). These extra muscles allow dogs to move their ears specific directions as to better focus their hearing. Dogs with perked ears can usually hear well than dogs with hanging ears, especially if they can move their ears in the direction of the sound. This ability would also explain why the canine would be able to react to an earthquake or any disaster that affects the sounds waves in the air. By a canine directing and focusing it hearing on certain points, they would be able to determine if there is a threat coming. This is only one instance where animals abilities have save them or acted as an early warning sign from a natural disaster. What people have been seeing was the enhanced senses and abilities that animals have working in their favor. Humans on the other hand may gain an enhanced sense mostly in special cases. Scientist were working on determining what factors contribute to a blind person’s sense of hearing being enhanced. They know that it is possible; they did not understand why this was occurring. Some of their theories is that a sixth sense in the body could be acting on a blind persons hearing giving them a new way to see. After much research scientist discovered that it is the brain that is causing the enhancement of the hearing sense. When a human losses a sense a brain has to work harder in order to make up for what your boy has lost. We all know that the brain is a muscle and the more you use a certain area of it the stoner it will become. By a blind person losing their sense of sight their brain works their muscles in their ear more while makes the hearing capability stronger. This view of a sixth sense was proven wrong by that of science. The scientists determined that there was not a sixth sense that was working but, an enhancement due to that lose of another sense. A factor that people over look is that everyone already has a sixth sense. The only action that every living creature has is instinct. Instinct is the something that scientist have not been fully able to explain. A person’s, even an animal’s instincts are unpredictable because it depends on how in touch they are with this instinct that lives inside of them. My research has lead me to the conclusion that the closest we as living creatures have to a sixth sense is instinct. Instinct is an inward stimulator that affects our five basic senses. As we know a sixth sense is a power of perception beyond the five senses. By following this definition and the proof of the continued misconceptions of the sixth sense, the logical ideal sixth sense would be instinct. Instinct in some instances can be controlled by sheer will power or even through constant training. Instinct mainly relies on your brains reactions in order to be activated. Think of your brain as a trigger. Scientist have discovered that instinct is more often triggered when one is believe to be in danger (whenever life is threatened). The reason they believe animals are more in touch with their instincts is because since they live in nature their lives are constantly threatened. This in turn always keep them on edge. There sense are being constantly worked like a muscle, which allows them to get stronger. Humans on the other hand live a more comfortable life style. We have learned to make the environment around us work in our favor. We live a relaxed life, our lives are not constantly threatened, there are the instances where we get to a situation where our life maybe on the line which than beings out our instincts. To better understand the difference between the average human life style, compare it to a person who has been on the battle field for years. Their instincts have been working constantly. We notice the difference the people had n these environments when they return average society and try to return to their normal life style. They can’t turn it off because there body now feels, just like an animals, like there is always a threat that is about to pounce. There are more ridiculous ideas as to what the sixth sense could possible turn out to be with further study. Most people believe that we will be able to gain super human power like telekinesis. The power to move object without applying physical force. Being able to communicate without the use of talking but through thoughts. Scientist have not found any logical proof that this exist yet, they are continuing to do their research. This is only one of the possibilities that has been widely viewed as a possible sixth sense throughout the 20th and mostly the 21st. The misconception of the sixth sense are mostly simple. Most of the views on the sixth sense have been only enhancements and/or abilities. The fact that animals are so much different than us make it difficult to compare them to us. We live in completely different world so the sense that we have are different, the abilities we obtain are different, and the instinct we develop is different. Look deeper and you will find a true answer, there is always something under the first sheet that is laid down.

Psychology Observational Analysis

Psychology Observational Analysis The analysis of an individuals behaviour bridges an in-depth understanding of his character and when there is an adequate knowledge about psychology. This paper discusses a behaviour analysis of the person in a coffee shop through bio-psychosocial approach. Based on observation, his age is around 30 to 40 years old. He is busy with his laptop while smoking. He looks restless and stressed. This man has one knapsack and a paper bag with him. His smoking is noticeable as he consumes one stick of cigarette per hour. He also transferred to the other side of alfresco tables as the surroundings become noisy. There are three assumptions discussed on this paper namely; Ultradian Rhythms, impact of stress and noise pollution. Ultradian Rhythm As observed on the man in the coffee shop, he smokes every hour. The study of psychology suggests Ultradian Rhythms as the reason for this time pattern of smoking common to working people. The man in the coffee shop could be experiencing this during that time. Ultradian Rhythms work through clock-like regulators that normalize the activities inside the body. These regulators are found in the oesophagus, heart, pancreas, lungs, and brains. These are normal body phases that take place in a day for every 90-120 minutes. Within this period, the brains and body sends clues indicating the need for having a break and change in physical and psychological activity (Rossi Lloyd, 2008, p.195). The man in the coffee shop is possibly experiencing this Ultradian Rhythm in his smoking habit. Although smoking does not enhance one’s well-being, smokers use the limited time during short breaks to smoke as it is their best way to maximize the time. Some people use their short breaks for taking a nap or drinking coffee. When smoking, the signals are often obvious with the physical movements of a person. The man in the coffee shop shows these movements such as stretching, resting his back on the wall, yawning, physical discomfort and frequent urination. When these actions are noticeable on him, he would light a cigarette and smoke. These actions are usually not recognized by people resulting to neglect. On the other hand, ignoring these signals causes a person to resort to artificial stimulants such as alcohol, caffeine, and nicotine (Cain, 2006, p.6). Similar to the man in the coffee shop, smoking is his way to cope with the signals. Moreover, disregarding these signals may also cause fatigue, anxiety, and physical and mental illness. Hence, his actions before and while he smokes are signals indicating a need for rest or change in activity. Stress Another assumption with regards to his smoking addiction is of course, his obvious stress. Stress can cause headaches or poor health and it makes people feel short-tempered, worried or low. As observed at the subject, he looks stressful and restless and these trigger his smoking habits. People who experience a lot of stress find relaxation when smoking a cigarette. This ineffective dealing with stress has many harmful effects to a body. On the other hand, people do not only smoke to reduce stress. Some people experience stress when they start to quit smoking. Hence, it is difficult for people to quit smoking since its effects are stressful too. There is no scientific study that proves the 100% effectiveness of nicotine to lessen the stress. However, according to University of Southern Florida (2000), brain releases neurotransmitters when a person is smoking a cigarette. Other chemicals such as beta-endorphin and epinephrine can give a better feeling to a person within a limited time. Hence, nicotine can somehow improve a person’s mood within a short time and lessen the feeling of stress. On the other hand, smokers often perceive smoking a cigarette as a â€Å"break† from thinking too much of a task and handling stress (Azagba Sharaf, 2011, p.2). This sensation is short-term and rapidly directs to withdrawal symptoms and more cravings. Hence, smoking can divert a person’s attention from his troubles into something less stressful thoughts. The man in the coffee shop is simply stressed as obvious to his physical appearance and he finds relaxation when smoking. Noise Pollution There are also other observations on the man in the coffee shop. Another thing about the man is his loss of concentration when being disturbed. His facial expressions show his deep annoyance. Given that he sits in the middle of alfresco tables, he transferred to the other side of the coffee shop as the surroundings are becoming noisy. This behaviour is common to people especially those that need a high level of concentration to do a specific task. How does noise affect one’s concentration? Noise pollution is not a physical contaminant but it is present in form of sound waves. It messes with naturally occurring waves within an environment. It is usually present in public places especially in transportation sites such as road, airport, pier and train stations. It affects a person’s hearing and cardiovascular health. In addition, it may also affect one’s potency and can increase the risk of social conflict. According to Daniel Vastfjall’s study on noise sensi tivity (2002), a person who is experiencing a bad day is more likely to experience irritation more than those who are not. Based on this research, people who are insensitive to noise and not in a good mood are less likely to respond with annoyance (Missouri Western State University, 2006, para.7). If the noise results to interference of an activity, noise is more expected to irritate a person. Hence, if a person is in bad mood and the surroundings are noisy, he or she is more likely to respond with anger, annoyance and displeasure. The man in the coffee shop manifests such negative response given his unhelpful mood combined with the noisy surrounding. Moreover, the noise influences his health directly through annoyance. The overall behaviour of the man in the coffee shop is a result of his daily routine and natural response to the surroundings. During the interval of one hour, he is not informed that he needs a break and thus, he smokes a cigarette to relax himself from work. On the other hand, his stress probably accumulates on him day by day. Lastly, his mood for the day as well the surroundings trigger him to get annoyed and to stay away from the noisy crowd. The bio-psychosocial analysis on the man in the coffee shop helped with his overall behaviour’s assessment. To sum up everything, stress, noise and daily routine are the triggers of the man’s negative behaviour and actions. He copes with stress ineffectively by smoking and his annoyance in noisy surroundings is a result of his sensitivity to noise. References Azagba,S., Sharaf,M. (2011). The effect of job stress on smoking and alcohol consumption.Springer Open Journal,1(15), 1-14. Retrieved from http://www.healtheconomicsreview.com/content/pdf/2191-1991-1-15.pdf> Cain,A. (2006).The Psychology of Smoking(01273 732690). Retrieved from US DHHS website: http://www.emotionalhealth.co.uk/psychology-of-smoking.pdf> Missouri Western State University (2006, August 5).Does Noise Sensitivity Affect A Reader`S Concentration?RetrievedFebruary14, 2014, from http://clearinghouse.missouriwestern.edu/manuscripts/812.php> Rossi,E., Lloyd,D. (2008).Ultradian Rhythms from Molecules to Mind: A New Vision of Life. OH, USA: Springer. University of South Florida (2000).A Guide To Remaining Smoke Free. RetrievedFebruary14, 2014, from https://www.sc.edu/healthycarolina/pdf/facstaffstu/tobacco/SmokingStressAndMood.pdf> Vastfjall,D. (2002). Influences of current mood and noise sensitivity on judgments of noise annoyance.The Journal of Psychology. Retrieved from https://vmacs.vmth.ucdavis.edu/userpages/spzeck/Noise/Noise3.txt>

Market Segmentation Essay -- essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. â€Å"Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions, communications, advertising and other marketing mix variable† (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put a product that is either to expensive or to elaborate in an area that can’t afford that then they will fail as a company. In my paper I will discussion why market segmentation is used in around the world, the types of segmentation, some techniques used to make segmentation work the best.   Ã‚  Ã‚  Ã‚  Ã‚  Market segmentation is to divide the market into smaller segments. The reason for dividing the market is to make it easier to address the needs of smaller groups of customers, particularly if they have many characteristics in common (Breen). It is easier if you find things in common that are the same such age, gender, benefits, lifestyles, etc. We also use market segmentation to find niches or to identify under-served or un-served markets. â€Å"Using niche marketing, segmentation can allow a new company or new product to target less contested buyers and help a mature product seek new buyers† (Cumming). Niche marketing can also take a normally large, identifiable group within a market, break it into sub groups so marketing can become easier. Niching offers smaller companies an opportunity to compete by forcing their limited resources on serving niches that may be unimportant to or overlooked by larger competitors (Mariotti). In many markets today, niches ar e normal, as agency executive observed, â€Å"There will be no market for products that everybody likes a little, and only for products that somebody likes a lot (Mariotti). Market segmentation is also used to be efficient. â€Å"More efficient use of marketing resources by focusing on the best segments for your offering – product, price, promotion, and place (distribution). Segmentation can help you avoid sending the wrong message or sending your message to the wrong people† (Klein). The question is when do we use market segmentation. The answer is, anytime you suspect there are significa... ...ptually distinguishable and do they respond differently to different marketing mix elements and programs? The market segments have to be actionable: Can effective programs be designed for attracting and serving the segments. (Mariotte).   Ã‚  Ã‚  Ã‚  Ã‚  Market segmentation is one the most important parts of the marketing mix because of its ability to sell specific items to specific people effectively. Works Cited Breen, Bill, â€Å"Desire: Connecting With What Customers Want† Fast Company: Issue 67 Febuary 2003 page 86; Gruner + Jahr USA Publishing  © 2003 (www.fastcompany.com). Cumming, Betsy, â€Å"Cut Out For Success: Targeting Segments Can Help You Claim A Bigger Share of the Overall Market† Sales and Marketing: January 4, 1994; VNUeMedia Inc.  © 2003 (www.salesand marketing.com) Klein, E. Karen, â€Å"Advertising vs. Marketing† Business Week: October 9, 2003; McGrain – Hill Companies  © 2003 (www.businessweek.com). Mariotti, L John, â€Å"Maximize Your Marketing Dollars† Fortune Small Business: Monday, January 22, 2001; Time Inc  © 2003 (www.fortune.com). McElligott, Tuim, â€Å"Customer Specific: The Art and Science Behind Amdoc’s Market Segmentation† Telephony: October 16, 2003

Breast Cancer Susceptibility Genes BRCA1 and BRCA2 Essay -- Breast Can

Breast cancer is the most common cancer that affects women in the United States. There are at least two majors genes (BRCA1 and BRCA2) that when they mutate can cause breast cancer. These genes can be passed from parent to child, increasing the risk of developing cancer in those child that have parent carrying these genes. BRCA1 and BRCA2 genes are located on chromosome 17 and chromosome 13 respectively. There is a 90% chance of developing breast cancer for a woman that has these mutated genes. In contrast, men carrying BRCA1 have no risk to develop breast cancer, but those carrying BRCA2 genes have high risk. It is important to note that mutations in these genes can be passed on to children by either parent. A man with a mutation is just as likely to pass this gene to his children as a woman with a mutation. Hereditary cancer occurs at young age, for instance a woman in her 20's with breast cancer is more likely to have hereditary type of cancer that a woman in her 50's. (http:www.f amilycancer.org/FamHist.stm) BRCA1 and BRCA2 are tumor suppressor genes, these genes also called "Anti- Oncogenes" which normally are involved in regulating cell growth, the proteins inhibit the proliferation of cell, which is crucial for the normal cell development and differentiation. (Britanica on line). Since the discovery of the BRCA1 and BRCA2 in 1994 and 1995 about 80% of the women who inherit mutated forms of these genes will develop breast cancer in their lifetime, usually at relatively early age and woman with BRCA1 mutations have a high risk of developing ovarian cancer as well. Kudson in 1971 proposed a two-mutation theory of cancer causation. His theory stated that all cancer are of two kind, hereditary and sporadic In the case of... .... Hereditary breast cancer. European Journal of Cancer Care. 5, 13-20 3.-Social and Ethical issues of breast cancer gene testing. Obtain from http://www.ncgr.org/gpi/odyssey/BCAN2/gtest.html 10/29/98 4.-Kinzler, Kenneth W., and Vogelstein, Bert. 1997. Breast cancer susceptibility genes BRCA1 and BRCA2. Nature. V. 386. 761-763. 5.-Marx, Jean. 1997. Possible function found for breast cancer genes. Science vol.276. 531- 532. 6.-McCain, L., and Dilligham, C., 1997. Genetics Mutation Associated with Breast Cancer . Obtain from http://www.ncgr.org/gpi/odyssey/BCAN2/genrisk.html 10/12/98 7.-Tumor suppressor gene" Obtain from http://www.eb.com:180> 10/19/98, search word: tumor suppressor gene. 8.-Breast and/or ovarian cancer risk in Jewish women: Role of the 185delAG and other mutations in the BRCA1 and BRCA2 genes. http://www.givf.com/brca1.html 10/12/98.

Applying Theory to Practice Essay

Theory offers procedure and arrangement to nursing knowledge and provides a methodical way of collecting data to define, clarify, and forecast nursing practice (McEwen & Willis, 2011). Nurses use nursing theory to develop a certain outlook about patient care. Nursing theories serve as a shared groundwork for nursing practice across all settings to develop better patient care outcomes. This paper will explore childhood obesity and then apply to practice a mid-range and a borrowed nursing theory to the practice problem. Childhood obesity is a national problem that crosses all economic and social lines. Overweight children and adolescents are in jeopardy of having heart disease, such as hyperlipidemia or hypertension. In a varied group trial of 5- to 17-year-olds youths, 70% of overweight youth had at least one risk factor for heart disease (Freedman, Zuguo, Srinivasan, Berenson, & Dietz, 2007). Overweight youth are at higher risk to develop Type II diabetes (Li, Ford, Zhao, & Mokdad, 2009). Type II diabetes increases the risk of long term complications such as renal disease, visual impairment, cardiovascular disease, amputation, neuropathy, up to and including death. Youth that are overweight are also at higher risk for musculoskeletal issues, sleep disorders, socio-economic problems due to families inability to obtain medications and treatment. Overweight youth are also at risk of psychological problems such as being bullied in school, depression, suicide, and poor self-esteem (Dietz, 2004). Children and adolescents who are obese often carry this into adulthood and become obese adults. This sets them up for the likely hood of adult health problems such as heart disease, diabetes, stroke, and osteoarthritis (Guo & Chumlea, 1999). Some of the long term ramifications of childhood obesity include but are not limited to many types of cancer, including cancer of the breast, colon, endometrium, esophagus, kidney, pancreas, gall bladder, thyroid, ovary, cervix, and prostate, multiple myeloma and Hodgkin’s lymphoma (Kushi et al., 2006). There are so many short term and long term emotional and physical ramifications associated with childhood obesity that it warrants research and study. Childhood obesity is preventable and treatable. As a society it is time that measures were put into place to reduce the ever increasing numbers of children dealing with childhood obesity on a daily basis. There also seems to be a tendency for obesity to be passed down from generation to generation not because of genetics alone, but because of the learned lifestyle of the family. To treat children and adolescents for obesity it is going to take educating and treating the entire family unit. References Dietz, W. H. (2004). Overweight in childhood and adolescents. New England Journal of Medicine, 350(), 855-857. Freedman, D. S., Zuguo, M., Srinivasan, S. R., Berenson, G. S., & Dietz, W. H. (2007). Cardiovascular risk factors and excess adiposity among overweight children and adolescents: the Bogalusa heart study. Journal of Pediatrics, 150(1), 12-17. Guo, S. S., & Chumlea, W. C. (1999). Tracking of body mass index in children in relation to overweight in adulthood. American Journal of Clinical Nutrition, 70(), 145-148. Kushi, L. H., Byers, T., Doyle, C., Bandera, E. V., McCullough, M., & Gansler, T. (2006). American cancer society guidelines on nutrition and physical activity for cancer prevention: Reducing the risk of cancer with healthy food choices and physical activity. CA: A Cancer Journal for Clinicians, 56(56), 254. Li, C., Ford, E. S., Zhao, G., & Mokdad, A. H. (2009). Prevalence of prediabetes and its association with clustering of cardiometabolic risk factors and hyperinsu linemia among US adolescents. Diabetes Care, 32(). McEwen, M., & Willis, E. M. (2011). Theoretical basis for nursing (3 ed.). Philidelphia, PA: Wolters Kluwer .

Deception Point Page 68

The answers he got were hard to swallow. Apparently the CIA had been prepared to move on this cell months before and was simply waiting for the high-res satellite photos so that they could plan a pinpoint attack on the terrorists' mountain hideout in Afghanistan. Those photos were scheduled to be taken by the $1.2 billion NRO satellite code-named Vortex 2, the same satellite that had been blown up on the launchpad by its NASA launch vehicle. Because of the NASA accident, the CIA strike had been postponed, and now Diana Pickering had died. Pickering's mind told him that NASA had not been directly responsible, but his heart found it hard to forgive. The investigation of the rocket explosion revealed that the NASA engineers responsible for the fuel injections system had been forced to use second-rate materials in an effort to stay on budget. â€Å"For nonmanned flights,† Lawrence Ekstrom explained in a press conference, â€Å"NASA strives for cost-effectiveness above all. In this case, the results were admittedly not optimal. We will be looking into it.† Not optimal. Diana Pickering was dead. Furthermore, because the spy satellite was classified, the public never learned that NASA had disintegrated a $1.2 billion NRO project, and along with it, indirectly, numerous American lives. â€Å"Sir?† Pickering's secretary's voice came over his intercom, startling him. â€Å"Line one. It's Marjorie Tench.† Pickering shook himself out of his daze and looked at his telephone. Again? The blinking light on line one seemed to pulse with an irate urgency. Pickering frowned and took the call. â€Å"Pickering here.† Tench's voice was seething mad. â€Å"What did she tell you?† â€Å"I'm sorry?† â€Å"Rachel Sexton contacted you. What did she tell you? She was on a submarine, for God's sake! Explain that!† Pickering could tell immediately that denying the fact was not an option; Tench had been doing her homework. Pickering was surprised she'd found out about the Charlotte, but she'd apparently thrown her weight around until she got some answers. â€Å"Ms. Sexton contacted me, yes.† â€Å"You arranged a pickup. And you didn't contact me?† â€Å"I arranged transport. That is correct.† Two hours remained until Rachel Sexton, Michael Tolland, and Corky Marlinson were scheduled to arrive at the nearby Bollings Air Force Base. â€Å"And yet you chose not to inform me?† â€Å"Rachel Sexton has made some very disturbing accusations.† â€Å"Regarding the authenticity of the meteorite†¦ and some kind of attack on her life?† â€Å"Among other things.† â€Å"Obviously, she is lying.† â€Å"You are aware she is with two others who corroborate her story?† Tench paused. â€Å"Yes. Most disturbing. The White House is very concerned by their claims.† â€Å"The White House? Or you personally?† Her tone turned razor sharp. â€Å"As far as you are concerned, director, there is no difference tonight.† Pickering was unimpressed. He was no stranger to blustering politicians and support staff trying to establish footholds over the intel community. Few put up as strong a front as Marjorie Tench. â€Å"Does the President know you're calling me?† â€Å"Frankly, director, I'm shocked that you would even entertain these lunatic ravings.† You didn't answer my question. â€Å"I see no logical reason for these people to lie. I have to assume they are either telling the truth, or they have made an honest mistake.† â€Å"Mistake? Claims of attacks? Flaws in the meteorite data that NASA never saw? Please! This is an obvious political ploy.† â€Å"If so, the motives escape me.† Tench sighed heavily and lowered her voice. â€Å"Director, there are forces at work here of which you might not be aware. We can speak about that at length later, but at the moment I need to know where Ms. Sexton and the others are. I need to get to the bottom of this before they do any lasting damage. Where are they?† â€Å"That is not information I am comfortable sharing. I will contact you after they arrive.† â€Å"Wrong. I will be there to greet them when they arrive.† You and how many Secret Service agents? Pickering wondered. â€Å"If I inform you of their arrival time and location, will we all have a chance to chat like friends, or do you intend to have a private army take them into custody?† â€Å"These people pose a direct threat to the President. The White House has every right to detain and question them.† Pickering knew she was right. Under Title 18, Section 3056 of the United States Code, agents of the U.S. Secret Service can carry firearms, use deadly force, and make â€Å"un-warranted† arrests simply on suspicion that a person has committed or is intending to commit a felony or any act of aggression against the president. The service possessed carte blanche. Regular detainees included unsavory loiterers outside the White House and school kids who sent threatening e-mail pranks. Pickering had no doubt the service could justify dragging Rachel Sexton and the others into the basement of the White House and keeping them there indefinitely. It would be a dangerous play, but Tench clearly realized the stakes were huge. The question was what would happen next if Pickering allowed Tench to take control. He had no intention of finding out. â€Å"I will do whatever is necessary,† Tench declared, â€Å"to protect the President from false accusations. The mere implication of foul play will cast a heavy shadow on the White House and NASA. Rachel Sexton has abused the trust the President gave her, and I have no intention of seeing the President pay the price.† â€Å"And if I request that Ms. Sexton be permitted to present her case to an official panel of inquiry?† â€Å"Then you would be disregarding a direct presidential order and giving her a platform from which to make a goddamn political mess! I will ask you one more time, director. Where are you flying them?† Pickering exhaled a long breath. Whether or not he told Marjorie Tench that the plane was coming into Bollings Air Force Base, he knew she had the means to find out. The question was whether or not she would do it. He sensed from the determination in her voice that she would not rest. Marjorie Tench was scared. â€Å"Marjorie,† Pickering said, with unmistakable clarity of tone. â€Å"Someone is lying to me. Of this I am certain. Either it is Rachel Sexton and two civilian scientists-or it is you. I believe it is you.† Tench exploded. â€Å"How dare-â€Å" â€Å"Your indignity has no resonance with me, so save it. You would be wise to know that I have absolute proof NASA and the White House broadcast untruths tonight.† Tench fell suddenly silent. Pickering let her reel a moment. â€Å"I'm not looking for a political meltdown any more than you are. But there have been lies. Lies that cannot stand. If you want me to help you, you've got to start by being honest with me.† Tench sounded tempted but wary. â€Å"If you're so certain there were lies, why haven't you stepped forward?† â€Å"I don't interfere in political matters.† Tench muttered something that sounded a lot like â€Å"bullshit.† â€Å"Are you trying to tell me, Marjorie, that the President's announcement tonight was entirely accurate?† There was a long silence on the line. Pickering knew he had her. â€Å"Listen, we both know this is a time bomb waiting to explode. But it's not too late. There are compromises we can make.† Tench said nothing for several seconds. Finally she sighed. â€Å"We should meet.† Touchdown, Pickering thought. â€Å"I have something to show you,† Tench said. â€Å"And I believe it will shed some light on this matter.†

Critique of Needless Hunger Essay

‘Needless Hunger’ is a must-read book for every citizen of the developed world for the ample reason that it shows how hard and despairing the life in many places on Earth is. Even more mid-boggling is the fact that the horrible situation prevailing in Bangladesh could have been easily avoided by means of better governance and more equitable distribution of natural resources. Unfortunately, Bangladesh is not a unique case: similar conditions exist in many countries across Africa, Asia and Latin America. Therefore, it’s very important to understand the reasons for poverty and huger existing in places like that before taking any appropriate action. The main thesis the author puts forward concerns the fact that hunger in Bangladesh cannot be attributed to natural shortage of food. The country is situated in favorable climatic zone on the delta of Ganges and Brahmaputra, which provides for probably the most fertile land in the world. The book talks about huge rice fields, squash vines, plenty of water, rich soil; Bangladesh is compared to a natural greenhouse. One cannot help but wonder why some regions in the world, e. g. Scandinavia, prosper without having virtually any natural or climatic resources to build upon, whilst whole continents are unable to make use of all the natural wealth they posses. The investigation of the reasons for extreme poverty and hunger starts with an excursus into the history of Bangladesh and British colonial legacy. It’s told through the story of Bengali weavers, who suffered the most during the colonial rule. When British came to Bangladesh, the country could boast one of the best cotton industries in the world. It was a thriving country with its own system of production and social organization. However, the colony posed serious danger to British cotton industry, which was at the stage of infancy at those times. Slowing down the pace of Bengali development was in the best interest of the colonialists. When trying to do so, they were not quite fastidious about the means, resorting to blackmail, expropriation and even unlawful imprisonment. Since that, Bangladeshis have been trapped into the vicious circle of deprivation, despair, and exploitation. British rule established the colonial pattern of oppression in the country. When the land got its independence, new elites emerged to take advantage of situation poor and powerless peasants faced. Although many farmers obtained the right to land ownership, the portion of land they actually owned and worked wasn’t sufficient to feed their families. In these circumstances, they had to go to a richer landlord to borrow some money to keep going till the next harvest. When harvest time comes, the landlord takes away the ‘interest rate’, which sometimes exceeds the sum of the arrearage. Eventually, peasants find themselves in the position when their land is entirely taken away by the landlord. One can wonder how such anarchy and illegality can exist in a country with a legitimate and seemingly functional government. It turns out that local village elites have strong ties with political elite through bribes or joint business interests. In plain English, the representatives of local and regional elites simply bribe the officials and have their hands untied. International development aid doesn’t help much. Larger portion of the money goes to the pockets of the aforementioned governmental officials and representatives of the ruling elites. Most Bangladeshis are barely aware that massive foreign aid is channeled into their country. The concepts of statesmanship and public policy are unknown in Bangladesh: all the officials and local lords care only about their profit and feeble position under the regime with doubtful longevity prospects. Perhaps the most important thing about ‘Needless Hunger’ is that the book changes our perceptions about the developing world. Here in the West we are used to blaming poor regions for their own misery, and in addition to that, our insecurity. The book implicitly calls for reinventing our approach to helping poor countries. While the conventional forms of development aid aren’t truly helpful, there are some brand new initiatives to help the needy, which are worth following – beyond the reasonable doubt. For instance, the UN-affiliated Commission on Legal Empowerment of the Poor, chaired by Madeleine Albright and Hernando de Soto, was created specifically to address the problem poor peasants face in Bangladesh, namely not having or being unable to exercise the majority of their legal rights, property rights in particular. Noting with regret that the book came out of print almost three decades ago, it’s only recently that the appropriate actions are being initiated in order to eradicate extreme poverty and hunger. References Hartmann, B. & Boyce, J. (1979). Needless Hunger. San Francisco: Food First.

Business Law and Freedom of Speech

New York City has dealt with vandalism and defacement of public property caused by unauthorized graffiti for decades. In December 2005, the city banned the sale of aerosol spray-paint and broad-tipped indelible markers to persons under twenty-one and prohibited them from possessing them on public property. Within five months, five people, who were all under the age of 21, were cited for violations of the regulations.Lindsey Vincenty, who was studying visual arts, was unable to buy or carry her supplies in the city, filed a suit, along with others, in the federal district court on behalf of themselves and other young artists. They claimed that the new rules violated their right to freedom of speech. The issue is whether these regulations violate the right to freedom of speech. RULE Freedom of Speech is protected by the First Amendment which â€Å"guarantees the freedoms of religion, speech, and the press and the rights to assemble peaceably and to petition the government. Symbolic sp eech, which includes gestures, movements, articles of clothing, and other forms of expressive conduct, is given substantial protection by the courts. However, there are reasonable restrictions. Expression – oral, written, or symbolized by conduct – is subject to reasonable restrictions. The court may allow a restriction if it is content neutral. In order to be considered content neutral, the restriction must be combating a societal problem.APPLICATION. The court was asked to enjoin (to prohibit or forbid) the enforcement of the rules. Symbolic speech is protected by the courts, but there are reasonable restrictions. The city of New York banned the sale of aerosol spray paint and markers to persons under twenty-one due to the vandalism and defacement of public property. Even after the ban was in place, five people, all under the age of twenty-one, were cited for violations on these regulations, and 871 people were arrested for making graffiti.According to the rule of re asonable restrictions, the court can allow a restriction if it is content neutral. This situation can be considered content neutral based on the fact that the restriction is combating a societal problem, being vandalism and defacement of public property. With that being said, these regulations do not violate the right to freedom of speech. CONCLUSION These regulations do not violate the right to freedom of speech because there is a reasonable restriction of content neutral.

Intel Code of Conduct

Intel Code of Conduct INTEL CODE OF CONDUCT MAY 2, 2007 Our Mission Delight our customers, employees, and shareholders by relentlessly delivering platform and technology advancements that become essential to the way we work and live. Our Values Customer Orientation We Strive To: †¢ Listen and respond to our customers, suppliers and stakeholders †¢ Clearly communicate mutual intentions and expectations †¢ Deliver innovative and competitive products and services †¢ Make it easy to work with us †¢ Excel at customer satisfactionRisk Taking We Strive To: †¢ Foster innovation and creative thinking †¢ Embrace change and challenge the status quo †¢ Listen to all ideas and viewpoints †¢ Learn from our successes and mistakes †¢ Encourage and reward informed risk taking Discipline We Strive To: †¢ Conduct business with uncompromising integrity and professionalism †¢ Ensure a safe, clean and injury-free workplace †¢ Make and meet c ommitments †¢ Properly plan, fund and staff projects †¢ Pay attention to detail Great Place to WorkWe Strive To: †¢ Be open and direct †¢ Promote a challenging work environment that develops our diverse workforce †¢ Work as a team with respect and trust for each other †¢ Win and have fun †¢ Recognize and reward accomplishments †¢ Manage performance fairly and firmly †¢ Be an asset to our communities worldwide Quality We Strive To: †¢ Achieve the highest standards of excellence †¢ Do the right things right †¢ Continuously learn, develop and improve †¢ Take pride in our work Results OrientationWe Strive To: †¢ Set challenging and competitive goals †¢ Focus on output †¢ Assume responsibility †¢ Constructively confront and solve problems †¢ Execute flawlessly INTEL CODE OF CONDUCT MAY 2, 2007 From Intel’s President and CEO Intel competes in fast changing markets. We conduct business in geogr aphies around the world. In this environment of unprecedented change and opportunity, our path to continuing success is clear – uniting under a common vision, shared values and a consistent standard of conduct.Our business success has always depended on our ability to build trusted relationships – with one another, customers, suppliers, governments and communities. But, trusted relationships don’t happen over night. They’re built over time, on the integrity of every decision we make, every expectation we set and every action we take. Everything we do, big or small, can have big and lasting impact. Sometimes, the right action isn’t obvious. But we have our compass: a mission, a set of shared values, and our Intel Code of Conduct.This Code of Conduct represents Intel’s expectations of what it means to act ethically and within the boundaries of the law. Understand the Code. Discuss it, follow it, use it. Find the resources on the Ethics and Com pliance intranet site to help you apply the Code to your day-to-day work. The Code is the standard of conduct that unites us, strengthens and allows us to continuously deliver value and build trust year after year. Integrity beyond reproach is our commitment, our foundation and our future. Paul S. Otellini President and CEO INTEL CODE OF CONDUCT MAY 2, 2007 Table of ContentsCode of Conduct †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Intel Conducts Business with Honesty and Integrity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Conducting Business with Customers, Suppliers, and Others†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Taking Corporate Responsibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Preparing Accurate Financial and Other Records†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Intel Follows the Letter and Spirit of the Law †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Antitrust †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Bribery and Anti-Corruption †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Environmental Management and Compliance †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Import and Export Compliance †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Insider Trading †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Intellectual Property †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Privacy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Public Communications †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Intel Employees Treat Each Other Fairly †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Open and Honest Communication †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Equal Employment Opportunities and Discrimination †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Anti-Harassment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Safety †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Intel Employees Act in the Best Interests of Intel and Avoid Conflicts of Interest †¦.. 8 Conflict of Interest Examples †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Handling Conflicts of Interest †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Gifts and Entertainment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Intel Employees Protect the Company’s Assets and Reputation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Protecting Physical Assets†¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Maintaining Information Security †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Safeguarding Trademarks and Brands †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Representing Intel †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Asking Questions and Reporting Concerns †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Ways to Seek Guidance and Report Concerns †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Non-Retaliation Policy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Approvals and Waivers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Reminders †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Code of Conduct Glossary Terms and Definitions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 INTEL CODE OF CONDUCT MAY 2, 2007 Code of ConductSince the company began, uncompromising integrity and professionalism have been the cornerstones of Intel’s business. In all that we do, Intel supports and upholds a set of core values and principles. Our future growth depends on each of us understanding these values and principles and continuously demonstrating the uncompromising integrity that is the foundation of our company. The Code of Conduct sets the standard for how we work together to develop and deliver product, how we protect the value of Intel, and how we work with customers, suppliers and others.All of us at Intel must abide by the Code when conducting Intel-related business. The Code affirms Intel’s five principles of conduct: †¢ †¢ †¢ †¢ †¢ Intel Conducts Business with Honesty and Integrity Intel Follows the Letter and Spirit of the Law Intel Employees Treat Each Other Fairly Intel Employees Act in the Best Interests of Intel and Avoid Conflicts of Interest Intel Employees Protect the Company’s As sets and Reputation Intel Conducts Business with Honesty and Integrity One of Intel’s core values is to conduct business with uncompromising integrity and professionalism.We put this value into practice by: †¢ †¢ †¢ Treating customers, suppliers, and others fairly, Acting as a responsible corporate citizen, respecting human rights, and managing the impact of our business on the world around us, and Keeping accurate financial and other books and records. Conducting Business with Customers, Suppliers, and Others Intel’s success is based on strong relationships of mutual respect and trust with our customers, suppliers, and others. To maintain these strong relationships, we treat everyone we deal with the way we would expect to be treated: with fairness, honesty, and respect.In our marketing and in our interactions with customers and potential customers, we always represent Intel products and services fairly and accurately. Taking Corporate Responsibility In tel has a long-standing, global reputation as a responsible corporate citizen. For us, corporate responsibility means achieving business success in INTEL CODE OF CONDUCT MAY 2, 2007 1 ways that uphold our values and high standards of ethics and that demonstrate respect for people and the planet. Intel intends to be a leader in encouraging education and enhancing the communities in which we do business.We do this by challenging ourselves and others to continuously improve, inspire, and strengthen our communities, as well as enabling technologies that improve the lives of people around the world. We demonstrate respect for people and the planet and ask all our employees to consider the short and long-term impacts to the environment and the community when they make business decisions. In all Intel-related activities, we need to uphold Intel’s long-standing, global reputation as a role model for socially responsible behavior. Preparing Accurate Financial and Other RecordsIntelâ⠂¬â„¢s financial and other business records shape the business decisions we make. We are responsible for ensuring that Intel’s books and records are full, fair, accurate, timely, and understandable reflections of the company’s operations and business activities. Any records required by our jobs at Intel, such as time cards and expense reports must be accurate and complete. If questions arise, ask a direct or other manager for assistance. If you become aware of records that may be inaccurate, report the situation immediately to a direct or other manager.Intel does not support or condone preparing false records under any circumstances. Intel employs auditors to ensure that the way we conduct business and keep records is consistent with relevant accounting standards. We must cooperate with auditors and ensure that anyone acting under our direction also cooperates with auditors. Intel Follows the Letter and Spirit of the Law As a global company Intel must comply with the l aws of the many countries in which it does business. We are each responsible for knowing and following all applicable laws or regulations.We also must act in a manner that upholds the spirit and the intent of the law. Where the Code or company guidelines differ from local laws or regulations, we must always follow the higher standard. If you believe the requirements of the Code conflict with local law, consult Intel Legal. Violations of laws and regulations have serious consequences, both for the company and for the individuals involved. Therefore, when questions arise on these or other legal matters, you should always seek guidance from Intel Legal. INTEL CODE OF CONDUCTMAY 2, 2007 2 Some of the more common legal topics we encounter include antitrust, anticorruption, environment, import-export, insider trading, intellectual property, privacy, and public communications. Antitrust Antitrust laws, sometimes also called competition laws, govern the way that companies behave in the mark etplace. Antitrust laws encourage competition by prohibiting unreasonable restraints on trade. The laws deal in general terms with the ways companies deal with their competitors, customers, and suppliers.Violating antitrust laws is a serious matter and could place both the company and the individual at risk of substantial criminal penalties. In all regions and countries where Intel does business, Intel is committed to competing vigorously but fairly for suppliers and customers. To adhere to antitrust laws, we must not: †¢ †¢ †¢ †¢ Communicate with any competitor relating to price, any term that affects pricing, or production levels, Divide or allocate markets or customers, Agree with a competitor to boycott another business, or Put inappropriate conditions on purchases or sales.When questions arise, contact Intel Legal for guidance. When dealing with distributors, we need to follow Intel’s pricing and merchandising policies carefully. The executive respons ible for distribution sales and marketing for a geographic area has more particular information regarding local procedures to be followed in dealing with distributors in that area and can answer questions. Bribery and Anti-Corruption Many countries have bribery and other anti-corruption laws that are intended to prevent companies and individuals from gaining an unfair advantage and from undermining the rule of law.We must never offer or accept bribes or kickbacks, and must not participate in or facilitate corrupt activities of any kind. This prohibition on offering or paying bribes also applies to third parties acting on Intel’s behalf, such as contractors or consultants. We must never engage a third party who we believe may attempt to offer a bribe to conduct Intel’s business. When doing business with governments, consult with Intel Legal to be certain you are aware of any special rules that apply, and obtain approval from Intel Legal before providing anything of valu e to a government official. INTEL CODE OF CONDUCTMAY 2, 2007 3 Environmental Management and Compliance A number of environmental laws, standards, requirements, and policies apply to our worldwide business operations, practices, and products. We have a responsibility to understand and follow these requirements, including: †¢ †¢ Conserving energy, water, raw materials and other natural resources, and Managing materials and wastes properly. We support a precautionary approach to the materials used in our products and strive to reduce and minimize the use of hazardous materials and the environmental impact of our manufacturing technologies.Intel expects our suppliers and others to comply also with all applicable environmental laws and standards in their operations. Import and Export Compliance In every country in which Intel does business, laws and regulations govern imports and exports. Many of these laws and regulations restrict or prohibit the physical shipment of Intel pro ducts or the transfer or electronic transmission of software and technology to certain destinations, entities, and foreign persons. In many cases, the law requires an export license or other appropriate government approvals before an item may be shipped or transferred.We have a responsibility to comply with these laws and regulations. Therefore, we must clear all goods through customs and must not: †¢ †¢ †¢ Proceed with a transaction if we know that a violation has occurred or is about to occur, Transfer controlled software and technology unless we have obtained an approved export license, and Apply an inappropriate monetary value to goods and services Violations, even inadvertent ones, could result in significant fines and penalties, denied export licenses, loss of export privileges, or customs scrutiny and delays.Because these laws and regulations are complex and unique in each country, Intel provides guidelines and training. Insider Trading Many countries have insi der trading laws that restrict securities trading and other activities by anyone who is in possession of material, non-public information. Material, non-public information is any information not generally known to the public that people might find important in making their decisions to buy or sell stock in a company. INTEL CODE OF CONDUCT MAY 2, 2007 4Any Intel employee who possesses material, non-public information regarding Intel or any other company must not: †¢ †¢ †¢ Trade in that company’s stock while in possession of inside information, Use the inside information for personal advantage or the personal advantage of others, or â€Å"Tip† others who may buy or sell securities because of the inside information. When you have regular access to material, non-public information concerning Intel or another company, you need to take special care in planning securities trades. Intel has guidelines and policies to help you plan transactions consistent with th e requirements of the securities laws.Intel directors, officers, and senior employees (Intel grade levels 10 and above) may not purchase or write derivatives of Intel securities, such as puts and calls, or enter into any short sales or short positions (positions that allow the person to profit if the price of Intel securities goes down) with respect to Intel securities, with the limited exceptions noted in the company’s derivative securities policy. Intellectual Property Intellectual property rights are crucial to protecting the investments that companies and individuals make in developing new products and ideas.We protect our intellectual property and respect the intellectual property rights of others. We may not copy, reproduce, or transmit protected material, such as writing, artwork, music, video, photographs, movie clips and software unless we have authorization or license. We must use the confidential information of Intel or others only for business purposes and disclos e it only to those who are authorized and have a need to know. Even after we leave Intel employment, we must continue to protect confidential information (whether Intel's or another party’s) and not use or disclose it without authorization.Furthermore, we must not request or encourage anyone to use or disclose privileged, proprietary, or confidential information unless they are authorized to do so by the owner of that information. Privacy Many countries have implemented, or are planning to implement, privacy laws that set requirements for the appropriate handling of personal data (any information that can be used to identify, contact, or locate an individual). We are committed to protecting the reasonable privacy expectations of everyone we do business with, including our customers, consumers and INTEL CODE OF CONDUCT MAY 2, 2007 5 mployees. We believe individuals have the right to decide when their personal data is collected, used, or disclosed. We also believe that responsi ble stewardship of personal data is a critical component in maintaining trust in the Intel brand and ensuring that individuals feel confident that Intel respects their right to privacy. Therefore we each have a responsibility to comply with Intel privacy and information security requirements when personal data is collected, stored, processed, transmitted, and shared. When questions, issues, or concerns arise, consult Intel Legal or a member of the Privacy Team.Public Communications As a publicly traded company, Intel must comply with a variety of regulations that govern public communications to investors and the public and promote transparency in financial markets. Intel has specific requirements for financial reports and documents that the company files with or submits to the U. S. Securities and Exchange Commission and in other public communications. Therefore, if you are responsible for preparing such reports or contributing information for such reports, you need to ensure that t he disclosures are accurate, reliable, and complete.In addition, only authorized employees may make any public statements on behalf of Intel, whether to the media, investors, or other external entities. If you are contacted by a reporter or the public, refer the caller to Press Relations. Intel Employees Treat Each Other Fairly One of Intel’s core values is to work as a team with respect and trust for each other. We strive to uphold open and honest communication and to protect employees from discrimination, harassment, or unsafe practices. Open and Honest Communication Intel values the free flow of thoughts, ideas, questions, and concerns.Intel encourages employees to raise work-related issues or concerns with the direct manager as soon as possible after they arise. When necessary, the Open Door policy allows you to raises the issue with another manager, such as a department head, a division general manager, or another manager up to and including the Executive Office. If you are not comfortable using the Open Door to get answers to your questions or concerns about the Code or other topics, contact [email  protected] or a Human Resources representative, who will assess the issue or concern and determine next steps.INTEL CODE OF CONDUCT MAY 2, 2007 6 Intel does not tolerate any retaliation against employees for asking questions or making good faith reports of possible violations of law, the Code, or other guidelines. Equal Employment Opportunities and Discrimination Intel values diversity in its workforce, as well as in its customers, suppliers, and others. Intel provides equal employment opportunity for all applicants and employees. Intel does not unlawfully discriminate on the basis of race, color, religion, sex, national origin, ancestry, age, disability, veteran status, gender identity, or sexual orientation.Intel also makes reasonable accommodations for disabled employees. We follow these principles in all areas of employment including recruitment, hiring, training, promotion, compensation, benefits, transfer, and social and recreational programs. Anti-Harassment Intel is committed to providing a workplace free of harassment based on personal characteristics such as race, color, religion, sex, national origin, ancestry, age, disability, veteran status, gender identity, or sexual orientation. Intel strongly disapproves of and does not tolerate harassment of employees by managers or co-workers.We must treat co-workers, customers, and suppliers with dignity and respect. Intel prohibits threats or acts of violence against co-workers, vendors, customers, or others. If you become aware of a threat or act of violent behavior in or near the Intel workplace, notify a manager of the details of the act or threat immediately. Managers who receive such information should immediately notify Intel Security. Safety Intel complies with the safety laws, standards, and Intel guidelines that apply to our business.Sound safety practices are impor tant in all Intel workplaces, not just the fabrication or assembly/test factories. To protect Intel employees, the public, and our communities, we conduct no activity without the proper safety precautions and produce no product without the proper safeguards. We believe all workplace injuries and illnesses are preventable. When we take care, employees and suppliers at Intel workplaces need to obey the safety requirements that apply to our job and workplace. We must not begin or continue any work activity contrary to safety requirements.INTEL CODE OF CONDUCT MAY 2, 2007 7 Intel Employees Act in the Best Interests of Intel and Avoid Conflicts of Interest A conflict of interest occurs when an employee’s personal or family interests interfere—or even appear to interfere—with the employee’s ability to make sound business decisions in the best interest of Intel. We should not put ourselves in situations where we could be tempted to make Intel business decisions that put our personal needs ahead of Intel’s interests. Conflict of Interest ExamplesConflicts of interest typically arise in the following situations: †¢ Conducting any non-Intel business that interferes with the proper performance of our roles at Intel, such as conducting non-Intel business during working hours; utilizing Intel confidential information, specialized skills or knowledge gained as an Intel employee; or using Intel property or equipment for non-Intel uses Offering or accepting a gift, entertainment, or other payment that could be viewed as a bribe Accepting any personal benefit that is or could be interpreted as being given to us because of our role or seniority at Intel or because the donors believe we might be in a position to assist them in the future Participating in or influencing an Intel decision that may result in a personal gain, gain for an immediate family member, or gain for someone with whom we have a close personal relationship Making use of business opportunities discovered or learned through the use of Intel property, information, or our positions at Intel that may result in a personal gain, gain for an immediate family member, or gain for someone with whom we have a close personal relationship Owning a significant interest in any business that does or is seeking to do business with Intel or is in competition with Intel, when the ownership might dilute our loyalty to Intel Supervising an immediate family member or someone with whom we have a close personal relationship †¢ †¢ †¢ †¢ †¢ †¢ Handling Conflicts of Interest Intel recognizes that a conflict of interest may arise without any willful action on our part or that changes in circumstances may create a conflict or appearance of a conflict in situations where previously none existed. If you become aware of a possible conflict of interest, disclose it immediately to your manager, making a full report of all pertinent facts and circumstanc es.The manager will determine, in consultation with Intel Legal as necessary, whether a conflict of interest exists, what needs to be done to resolve the conflict, or whether you may proceed. INTEL CODE OF CONDUCT MAY 2, 2007 8 Disclosure is mandatory; failing to disclose a conflict of interest is a violation of the Code. Gifts and Entertainment Intel recognizes that exchanging business courtesies such as meals, entertainment, routine promotional gifts, and other items can be a part of building strong business relationships. At other times, such business courtesies are not appropriate. Intel provides guidelines to help determine when accepting or offering such courtesies may be appropriate and when to seek advice. As customs vary throughout the world, these guidelines may differ by country.However, there are some principles that are fixed and apply worldwide: †¢ †¢ †¢ †¢ We do not offer or accept a bribe, that is, anything designed to obligate a person to act imp roperly with regard to Intel’s business We do not offer or accept cash or cash equivalents without approval We never participate in any business entertainment activity that would violate the law or embarrass Intel by its public disclosure We consult our Intel Legal representative before offering anything of value to government or political party officials, as such gifts and entertainment are strictly regulated and often forbidden entirely We do not seek favors directly or indirectly, such as gifts, entertainment, sponsorships, or contributions from organizations doing business or seeking to do business with Intel †¢ If you have questions, consult Intel Legal. Intel Employees Protect the Company’s Assets and Reputation Intel spends considerable resources to develop and maintain assets used for the company’s business.We each have a responsibility to comply with all procedures that protect the value of Intel’s assets, including physical assets, informat ion, Intel brands, and its good name and reputation. Protecting Physical Assets Intel’s physical assets include facilities, equipment, and computer and communications systems. We are to use these assets primarily for Intel business. As a narrow exception, we may use computer and communications systems for reasonable, personal use. We need to follow applicable security and use procedures to protect the company’s physical assets from theft, loss, damage, or misuse. Report the theft, loss, damage, or misuse of Intel’s physical assets to Intel Security as soon as possible. INTEL CODE OF CONDUCT MAY 2, 2007 9While Intel respects employee privacy, we should not assume that our desk, cubicle, or use of computer or telephone equipment is private or confidential. Subject to local laws, Intel may search and review both incoming and outgoing communications and all device information, including any passwordprotected employee communications. Maintaining Information Security Proprietary information is another valuable company asset and includes internal and external communication; digital information stored on laptops, handhelds, desktops, servers, backups, and portable storage devices; and hard copy documents and verbal discussions. When we work with proprietary and confidential information, we need to take personal responsibility to safeguard it from unauthorized disclosure, changes, or loss.We must comply with all Intel security policies and procedures for handling information assets and systems to ensure that we meet legal obligations, protect Intel’s reputation, and protect Intel’s investment in proprietary information. Safeguarding Trademarks and Brands Among Intel’s most valuable assets are its trademarks and brands. To protect the value and recognition of Intel's trademarks, Intel has established guidelines that specify how and when they may be used. We must follow these guidelines whenever we use the company’s tradem arks and brands, whether in internal and external communications or in materials prepared by third parties, such as marketing agencies, channel distributors, and Original Equipment Manufacturers. Representing IntelThe value of Intel’s reputation and good name must be upheld whenever we represent Intel. On occasion, Intel may request individuals to act as an employee, officer, director, partner, consultant, representative, agent, or adviser of another entity. In those cases, an employee should discuss the situation with the direct manager. You may need special rules to abide by the Code. In other cases, such as when speaking on business or technology topics in a public setting or posting on the Internet, you must make it clear that you are expressing your own views and not those of Intel, unless you are speaking as an authorized representative of the company.You must carefully follow special rules of conduct if you participate in or take a leadership position with an industry trade association, to avoid antitrust violations. INTEL CODE OF CONDUCT MAY 2, 2007 10 Asking Questions and Reporting Concerns Each employee is responsible for reading, understanding, and following the Code. Anyone who violates the code is subject to discipline, up to and including termination of employment. Anyone who violates the law may also be subject to civil and criminal penalties. To help Intel conduct business with uncompromising integrity and professionalism, every employee has the duty to report possible violations of the law, the Code, and other company guidelines. Ways to Seek Guidance and Report ConcernsBecause the Code cannot address every situation, you will need to seek guidance whenever unsure of the correct course of action. Intel offers many ways to get information and ask questions about the Code. Consistent with Intel’s Open Door process, address the issue with your manager or with any other person in the management chain, including the Executive Office o r any officer of the corporation. Address ethics and legal questions and concerns with the internal groups who specialize in handling such issues at Intel, including Internal Audit, Intel Security, Intel Legal, and Human Resources Legal. Report concerns using the Ethics Reporting Form at EthicsandCompliance. intel. com, which allows for anonymous reporting.You have an obligation to report any potential or actual violations of the law, the Code, or other Intel guidelines, so they may be investigated. Intel takes all reports seriously, looks into the matter, and takes appropriate action. Non-Retaliation Policy Intel does not tolerate any retaliation against anyone who in good faith reports possible violations of law, the Code, or other company guidelines, or who asks questions about on-going or proposed conduct. Employees who attempt to retaliate will be disciplined. Employees who believe they have experienced retaliation for reporting possible violations should contact a local repres entative in Human Resources or Intel Legal.Approvals and Waivers The Code sets out expectations for Intel’s conduct. When certain situations require permission from management or another person before taking action, you need to raise the issue promptly to allow enough time for the necessary review and approval. In a particular circumstance Intel may find it appropriate to waive a provision of the Code. To seek a waiver, speak with a manager, who will consider the request in consultation with others, such as Intel Legal or Internal Audit. INTEL CODE OF CONDUCT MAY 2, 2007 11 Directors and executive officers who seek a waiver should address the Board of Directors or a designated committee of the Board.Intel discloses such waivers for directors and executive officers to the extent and in the manner required by law, regulation, or stock exchange listing standard. Reminders The Code serves as our guide for conducting business with integrity. It is not an employment contract and co nfers no rights relating to employment. The Code is not a complete list of Intel guidelines. You are expected to know and comply with all Intel guidelines related to your job. Violation of these other guidelines may also result in discipline, up to and including termination of employment. INTEL CODE OF CONDUCT MAY 2, 2007 12 Code of Conduct Glossary Terms and Definitions Topic Term DefinitionConduct Business with Honesty/Integrity Conducting Business with Customers, Suppliers, and Others Preparing Accurate Financial/Other Records Company guidelines Additional documentation to clarify key topics such as Supplier Publicity and Confidentiality Policy (SPCP) Financial record Any record that flows into Intel's financial statements. Preparing Accurate Financial/Other Records Preparing Accurate Financial/Other Records Preparing Accurate Financial/Other Records Other business records Auditors Any other document, including PowerPoint presentations, that is not financial in nature, e. g. whit e papers, statements of work, etc. Includes both external and internal auditors. Accounting Standards Generally Accepted Accounting Principles (GAAP), International Accounting Standards (IAS), Securities ; Exchange Commission (SEC)Follow the Letter and Spirit of the Law Bribery and AntiCorruption Government official or representative Any individual acting on behalf of a government, government department, government agency or government-owned company. Enforcement agencies interpret â€Å"government official† very broadly to include individuals who would not traditionally have been treated as a government â€Å"official†. For example under the current enforcement practice even an employee of a partially government-owned entity can be treated as a government â€Å"official†. Consultants who have been retained by the government or who are acting on behalf of the government clearly fall within the current definition. Someone other than the parties directly involved i n the action or transaction.Giving of something of value, money, a favor, something in kind which may include a promise or excusing a debt or obligation is offered or give to a person in position of trust in order to influence his/her judgment or conduct. Bribery and AntiCorruption Bribery and AntiCorruption Third party Bribe INTEL CODE OF CONDUCT MAY 2, 2007 13 Topic Environmental Management and Compliance Import and Export Compliance Term Precautionary approach Import Definition Carefully considering the health or environmental risks from using a material and striving to find cleaner and safer alternatives. An import is any item coming into a country or crossing a border.Imports may be subject to customs duty, quota restrictions, bans, or licensing requirements, depending on the country of origin and the item. An Export is often seen as merely a physical shipment of goods, but this is a common misconception. An export can also take the form of an e-mail message, a conversation, or even a foreign national catching a glimpse of technology or a process that originated in the U. S. A Foreign Person is anyone who is not a U. S. citizen or permanent U. S. resident who is working and residing in the United States. Depending on what country the Foreign Person is from and what type of work he/she will be doing for Intel, an export license may need to be obtained prior to employment.Intel produces products, software and technologies that are considered controlled by the U. S. government. There is also manufacturing equipment at Intel that may be considered controlled by the U. S. government. Give the holder the right to buy stock at a specified price during a specified period of time. Transactions where the underlying value is derived from another indicator, such as a stock price, an index price, an interest rate, etc. Examples include call options which give the holder the right to buy stock at a specified price, or put options which give the holder the right to sell stock at a specified price, during a specified period of time.Give the holder the right to sell stock at a specified price during a specified period of time. Tipping occurs when someone gives material inside information about a company to someone else in circumstances where it is likely that the recipient of the information will trade on that information. Information or subjects discussed with an Intel attorney Import and Export Compliance Export Import and Export Compliance Foreign Persons Import and Export Compliance Controlled software and technology Insider Trading Insider Trading Calls or Call Options Derivatives Insider Trading Insider Trading Puts or Put Options Tip or Tipping Intellectual Property Privileged INTEL CODE OF CONDUCT MAY 2, 2007 14Topic Intellectual Property Privacy Term Intellectual property rights Personal data Definition Include patents, trademarks, copyrights, trade secrets, know how, and mask work rights Personal data includes any information that can be u sed to identify, contact or locate someone. This includes any information which is linked to personal data, or from which other personal data can easily be derived. Examples include someone’s name, address, telephone number, fax number, e-mail address, Social Security Number or other national government identifier, etc. Treat Each Other with Fairly Anti-Harassment Harassment Harassment is a specific type of employment discrimination.It includes verbal, physical and visual conduct that creates an intimidating, offensive, or hostile environment in the workplace that interferes with work performance. Harassment may be based on gender, race, color, religion, national origin, ancestry, age, marital status, sexual orientation, disability, gender identity or veteran status. Any place where Intel business is being conducted including owned or leased offices, labs, warehouses, factories, construction sites, outdoor spaces on Intel property, or offsite business meetings. Defined safety procedures and expectations for the purpose of controlling employee risk to recognized safety hazards. Safety Intel workplaces Safety Safety requirementsAvoid Conflicts of Interest Handling Conflicts of Interest Bribe Giving of something of value, money, a favor, something in kind which may include a promise or excusing a debt or obligation is offered or give to a person in position of trust in order to influence his/her judgment or conduct. This refers to an employee taking advantage of a situation at the expense of the company and profits from the situation as a consequence of taking advantage. It does not matter whether or not the gain or profit was done with intent. Examples of these would be corporate credit-card fraud, expense fraud, theft of Intel products, theft of confidential information, and time-card fraud. An interest in something outside of an employee’s job at Intel is significant when this influences an employee’s ability to make fair and impartial dec isions in the best interest of Intel. Handling Conflicts of InterestPersonal gain Handling Conflicts of Interest Significant interest INTEL CODE OF CONDUCT MAY 2, 2007 15 Topic Handling Conflicts of Interest Handling Conflicts of Interest Dilute Term Definition To reduce the strength, force, or efficiency This may or not refer to a blood relative; this also includes friendships or relations whose may be influential in another person’s decision making or judgments. Action that is done deliberately or with intent To make known; to reveal or uncover These refer to the usually acceptable practices between representatives of 2 or more companies that are considering doing business or are actually doing business together.These practices would include invitations to events or meals, the giving of gifts of appreciation. Under corporate policies and practice, this refers to items of nominal or small value that are routinely given away for marketing purposes and as such these must inclu de a logo or trademark of the supplier, vendor, or contractor who is giving this away. To feel morally or legally bound to do (or avoid doing) something for someone else. For example, a supplier or customer offers you entertainment within acceptable dollar guidelines. If you would feel obligated to provide some benefit to the supplier or customer in return, you should avoid the entertainment. Close personal relationshipHandling Conflicts of Interest Handling Conflicts of Interest Handling Conflicts of Interest Willful action: Disclose Business courtesies Handling Conflicts of Interest Routine promotional Gifts and Entertainment Obligate Protect the Company’s Assets/Reputation Maintaining Information Security Proprietary and confidential information Specific data types that are regulated by laws, contractual agreements, national and international regulations, and Intel Policies. Failure to provide proper access restrictions on the distribution, display, transportation, use, or storage of this information may put Intel at risk and may also put the individuals involved at risk.Examples: Conflict of Interest, Insider Trading and Tipping, Personnel Privacy, Health Information Privacy, Customer Privacy, Customer Transaction Information, Trade Secrets, Future Marketing Information, Controlled Technology, Sensitive Business Processes, Security Information, Legal and Information Export regulations. 1. An asset is something of value to its owner; is often referred to â€Å"property†. Assets may come in the form Safeguarding Trademarks and Assets INTEL CODE OF CONDUCT MAY 2, 2007 16 Topic Brands Term Definition of tangible and intangible property. 2. An asset is any economic resource controlled by an entity as a result of past transactions or events and from which future economic benefits may be obtained. Examples include cash, equipment, buildings, and land. Safeguarding Trademarks and Brands TrademarkA trademark is anything that identifies the source of o ne’s goods or services and distinguishes them from those of another, including a word, a name, a design, a color, a phrase, a sound, or even a scent. It is a word (Tide*), name (Howard Johnson*), symbol (McDonald’s Golden Arches*), device (Pillsbury Doughboy*), phrase (The Ultimate Driving Machine*) or sound (Intel Bong/Sonic) that is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. A trademark is a valuable asset worth millions of dollars and signifies the standards of excellence and consistent quality associated with the Intel products and services. This gives the consumer an assurance of quality when making future purchasing decisions in the marketplace.Thus, a trademark is inherently bound up with the â€Å"good will,† and reputation, that is developed by the owner of the mark. 1. A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the con crete symbols such as a name, logo, slogan, and design scheme. 2. Is often used interchangeably with â€Å"trademark†. 3. A brand is a sign identified by a distinctive word, phrase, sign, package or label. It is a representation of a company’s name, trademarks, products, designs and symbols. Safeguarding Trademarks and Brands Brands Safeguarding Trademarks and Brands Safeguarding Trademarks and Brands Representing Intel Original Equipment Manufacturers (OEM) Channel Distributors Direct Customers